Sales Prospecting Strategy
 
Lead Generation:

•	Existing Customers Relationships:

Contact existing customers and attempt to establish a helpful relationship.  

       Suggest equipment upgrades
       Software upgrade
       Extend system functionality
       Add new features; i.e., table management, inventory, etc.
       Add  maintenance contracts

Contact existing customers Personnel and attempt to establish a helpful relationship.  

      Offer fees for successful leads
      
Use existing customers for referrals when selling to similar businesses.

Solicit similar businesses to those now existing.

•	Contact Solicitation:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	Phone Solicitation:

Contact potential customers by phone.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other           opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	Trade Association Solicitation:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	Business Service Providers:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	Trade Shows:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	Trade Publications and Journals:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	New Business License Lists:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	Close Business Contacts:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information

•	Family and Friend Contacts:

Contact potential customers by door to door prospecting.  

       Survey systems in use and appraise competitive environment
       Even if rejected, query for information that might lead to other       opportunities.
       Present ideas of value before potential client can say no
       Follow contact with additional helpful information